臺灣全民學習平台 Marketing Management：Branding your company 4P-wise 講師:BehzadForoughi 影音教學 英語發音(DVD版)
Marketing is one of the most misunderstood management areas today. It is often used interchangeably with shopping-related activities, but it encompasses a much broader realm than simply selling a product.
This introductory course covers the fundamentals of marketing management which is the process of creating, promoting, pricing and placing products to facilitate satisfying exchange relationships in a dynamic environment. In this course, students are expected to learn the terminology and conceptual marketing models in the simplest terms and pave the way for their path to marketing excellence. This course is designed for anyone with interest in marketing.
課程目標
Basic concepts of marketingMarketing strategy and planPositioning strategyMacro and microenvironmentThe marketing research process
授課教師
教師姓名：Dr. Behzad Foroughi教師簡介：Behzad Foroughi has PhD in marketing from Universiti Sains Malaysia (USM), Malaysia. He is currently working as an Assistant Professor at I-Shou University, Taiwan. Behzad’s teaching experience includes over four years as a teaching fellow and assistant professor with extensive experience in teaching marketing courses.
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001_TaiwanLife - User Manual for Students.pdf
002_Case Study _ Readings - GOOGLE.doc
003_Case study _ Readings - TWG TEA.doc
004_Case study _ Readings - PT HEINZ ABC.doc
005_Case study _ Readings - MICROSOFT.doc
006_Case study _ Readings - PROCTER & GAMBLE.doc
01_Introduction to Marketing
001_Introduction to Marketing - Introduction.mp4
002_1-1 What is Marketing_.mp4
003_1-2 What is Marketed_.mp4
004_1-3 Marketing core concepts (1).mp4
005_1-4 Marketing core concepts (2).mp4
02_Marketing Strategic Planning
006_Marketing Strategic Planning - Introduction.mp4
007_2-1 Value chain.mp4
008_2-2 Corporate and division strategic planning.mp4
009_2-3 Business unit and product.mp4
03_Segmentation, Targeting, Positioning
010_Segmentation, Targeting, _Positioning - Introduction.mp4
011_3-1 Segmentation strategy (1).mp4
012_3-2 Segmentation strategy (2).mp4
013_3-3 Segmentation strategy (3).mp4
014_3-4 Targeting & Positioning.mp4
04_Marketing Information System
015_Marketing Information System - Introduction.mp4
016_4-1 Internal record & Marketing Intelligence (1).mp4
017_4-2 Internal record & Marketing Intelligence (2).mp4
018_4-3 The microenvironment.mp4
019_4-4 The macroenvironment(1).mp4
020_4-5 The macroenvironment(2).mp4
05_Marketing Research
021_Marketing Research - Introduction.mp4
022_5-1 Problem statement (1).mp4
023_5-2 Problem statement (2).mp4
024_5-3 Marketing research process (1).mp4
025_5-4 Marketing research process (2).mp4
026_5-5 Marketing research process (3).mp4
027_5-6 Marketing research process (4).mp4
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