The film deals a heavy focus on breast cancer,[6] and features female
celebrities from around the world who are cancer survivors.[2][7][8][9][10]
Scheduled to kick off Breast Cancer Awareness Month,[1] the film released
on October 6, 2010 in 532 theaters in the USA, where these theaters simulcast
a live panel discussion featuring director Gujral, Melissa Etheridge, and
Olivia Newton-John among others, immediately preceding the world premiere
showing of the film.[6] The film released in Indian theaters on 29 October
2010.[11] This is reported to be the largest release to date for a cancer
docudrama.
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